You can now share YouTube Premium plan with another person Newspoint  |  05/05/2025 20:39:11

You can now share YouTube Premium plan with another person
05 May 2025


YouTube is testing a new subscription model, giving select users in India, France, Taiwan, and Hong Kong the option to share their Premium or Music Premium membership with another household member.

The move comes as part of Google's larger strategy to diversify its revenue streams beyond advertising.

The two-person YouTube Premium subscription tier is being tested here at a monthly cost of ₹219.


A look at the plan
Service


During this trial phase, the Music Premium subscription tier comes at just ₹149/month.

To be eligible for these plans, both members should be 13 years or older, have a Google account, and be part of the same Google family group.

YouTube Premium provides ad-free experience, background video playback, offline downloads of videos for later viewing as well as early access to some experimental features on the platform.


YouTube's subscription plans in India
Current offerings


In India, YouTube Premium already offers monthly plans at ₹89 (Student), ₹149 (Individual), and ₹299 (Family).

Similarly, Music Premium plans start at ₹59 for students, ₹119 for individuals, and ₹179 for families.

The new two-member plan would be ideal for couples or any two individuals sharing a household looking to cut down on subscription costs while keeping their accounts separate.


Google's efforts to boost YouTube's revenue

Revenue strategy


Over the last few years, Google has taken several steps to increase YouTube's subscription revenue. This includes a worldwide crackdown on adblockers and raising the prices of its Premium subscriptions in many markets.

In India, prices were hiked in August 2024 by 12-58%, depending on the tier.

Sundar Pichai, CEO of Google parent Alphabet, recently said subscriptions are a big part of YouTube's business and that they will continue to diversify their subscription options.


YouTube's global subscriber base
Subscriber growth


Back in March, YouTube had announced that it garnered over 125 million subscribers worldwide across Music and Premium services.

Overall, Alphabet has crossed over 270 million paid subscriptions, with YouTube and Google One being the key drivers.

Read more
‘I Think He Deserves the Captaincy’ – Not Shubman Gill, Former India Cricketer Wants This Player as India’s Next Test Captain
Tezzbuzz
Cutting trees in UP will impose heavy fines, rules and strict
Tezzbuzz
Shahberi Road: The road that will connect Greater Noida West to Ghaziabad’s Crossing Republik is almost finished and will soon be open to traffic
Theindiaprint
“England Will Get A Huge Lift From Rohit Sharma and Virat Kohli’s Absence”: Moeen Ali
Theindiaprint
James Anderson Responds To Virat Kohli’s Test Retirement And India’s Capability To Replace The Greatest Batsman
Theindiaprint
Marta Is Coming Back to Brazil! Recalled From Retirement as Women’s Football Greatest
Theindiaprint
India saves USD 6.93 billion in foreign currency by reducing coal imports by more than 9% in FY25
Theindiaprint
Crypto Market Today: Ethereum and Solana Soar High—Here’s Why Bitcoin Trades Over $100,000 for the Fifth Straight Day
Theindiaprint
How the NDA, headed by PM Modi, has reduced retail inflation more effectively than the UPA
Theindiaprint
Check Your PF Balance Online: No Login Needed; Use SMS or Missed Calls to Do It
Theindiaprint