has announced a sweeping overhaul of its programming schedule as the broadcaster battles a mounting financial crisis. A major reshuffle was revealed today that will affect flagship shows and , while ITV bosses announced cuts to Emmerdale and Coronation Street back in February.

From January 2026, Lorraine will lose its long-standing hour long slot. The programme, which is fronted by Lorraine Kelly, will now air from 9.30am to 10am. Its airtime has been slashed in half, and the talk show has also been restricted only being broadcast 30 weeks of the year.

This means stand-in presenters such as and will no longer be needed during Kelly's absences, as the show won't broadcast during those weeks.

During the 22 weeks Lorraine is off-air, will extend its run until 10am, adding an extra hour to its schedule.

As part of the shake-up, GMB will have its current 6am to 9am slot permanently extended until until 9.30am. Production will also shift away from ITV Studios to ITN under a renewed five-year agreement.

While This Morning will still be broadcast from 10.30am to 12.30pm, is being scaled back. The lunchtime panel show will now air seasonally for just 30 weeks a year.

These big changes to ITV's regular daytime schedule have sparked concern for members of the production team whose jobs are at risk. Insiders have confirmed that while on-screen talent is expected to stay, some staff will be made redundant as a result of the restructuring.

Kevin Lygo, Managing Director of ITV's Media and Entertainment Division, explained: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust, as well as generating savings which will allow us to reinvest across the programme budget in other genres."

These cost-cutting measures have extended beyond daytime television. Earlier this year, ITV confirmed that Coronation Street and Emmerdale will be slashed from six episodes per week to just five half-hour instalments in January 2026. The beloved soaps will be streamlined into a nightly "soap power hour", with Emmerdale airing at 8pm followed by Corrie at 8.30pm, Monday to Friday.

This decision means there will be an hour less soap content each week, and around 75 jobs are expected to be cut across both productions. Bosses admitted roles in writing, crew, and cast were under review in February.

Redundancy talks were also underway at that time, and staff were informed about the upcoming cuts. Emmerdale's double episodes on Thursdays and Corrie's bi-nightly format will be scrapped entirely under the new structure.

ITV has insisted that the change will make the soaps more "streaming-friendly" and help preserve their longevity. At the time Lygo said: "We are conscious this will have an impact for the people who work on the soaps team. We will support our colleagues in ITV Studios as they work through these changes and will do what we can to mitigate the impact on our people."

The dramatic overhaul comes amid mounting speculation ITV could sell off parts of its empire, as the broadcaster is reportedly considering offers for its ITV Studios division, which is home to Love Island and Rivals.

While ITV bosses have been tight-lipped, during last week's AGM chairman Andrew Cosslett admitted that "conversations are being had" and the broadcaster must take any offers seriously.