's long-standing world record could be broken by juiced athletes in a wild new sporting event which has already proven controversial. Those competing in next year's Enhanced Games will be encouraged to use performance-enhancing drugs in a bid to go faster than ever before. The much-maligned concept will finally become a reality .

Some athletes, including a former swimmer, have already started taking banned substances. Organisers claimed that Kristian Gkolomeev broke the world record over 50 metres in a behind-closed-doors time trial in February. The 31-year-old, who came fifth at the last Olympics, was said to have clocked a time of 20.89 seconds to beat Cesar Cielo's official record.

The ultimate goal of the Enhanced Games is to find a runner who can go faster than Bolt over 100 metres. The legendary Jamaican sprinter clocked an incredible 9.58 seconds over the distance at the World Athletics Championships in 2009.

Aron D'Souza, who founded the event, believes such a milestone would reshape the sporting landscape and provide benefits to society as a whole.

Speaking to last year, he said: "In our case, performance enhancements hold great promise for our society. The same compounds that allow athletes to be faster and stronger will also make our population younger.

"Imagine if a 60-year-old was breaking Usain Bolt's world record. That would force us to think about what it means to retire at 65. It would be one of the most powerful social signifiers in history."

It goes without saying that any world records set at the Enhanced Games would not be ratified by official bodies. It would likely spark a huge row within athletics, with the vast majority of higher-ups firmly opposed to the concept.

In the sporting world, the event has largely been dismissed as nothing more than an elaborate freak show. World Athletics chief Lord Coe has already vowed to impose lengthy bans on athletes who are 'moronic' enough to sign up.

Speaking last year, he said: "It's b*******, isn't it? I can't really get excited about it. There's only one message, and that is if anybody is moronic enough to officially take part in it, they'll get banned for a long time."

His message was supported by David Rudisha, the world record holder over 800 metres, who added: "The integrity of the sport needs to be protected at all times. This is not a good thing and just brings a lot of confusion to people and sponsors."