CEOs are now so immersed in AI, they’re sending their avatars to address quarterly earnings calls instead of themselves, at least partially.

After the Klarna CEO’s AI avatar appeared on an investor call earlier this week, Zoom CEO Eric Yuan followed suit, also using his avatar for initial comments. Yuan deployed his custom avatar via Zoom Clips, the company’s asynchronous video creation tool.

“I am proud to be among the first CEOs to use an avatar in an earnings call,” he — or rather his avatar — said. “It is just one example of how Zoom is pushing the boundaries of communication and collaboration. At the same time, we know trust and security are essential. We take AI-generated content seriously and have built in strong safeguards to prevent misuse, protect user identity, and ensure avatars are used responsibly.”

Yuan has long advocated for using avatars in meetings and has previously said that the company aims to create digital twins of users. He’s not alone in this vision; the CEO of AI-powered transcription service Otter is reportedly training his own avatar to share the workload.

Meanwhile, Zoom said that it is making the custom avatar add-on feature available to all users this week.