Primark has wowed shoppers with "beautiful" new bedding sets that start from £10. Customers "absolutely love" the new bow design, perfect for fans of the popular home decor trend. It's not the first time the retailer has with its bow-themed decor, but the reaction to the new bedding suggests the trend isn't going anywhere.

Shoppers couldn't wait to get their hands on the "unreal" design after the range went viral on social media. It was featured in several trending posts, including a TikTok video shared by @primark_motherwell.

The post said: "Brand new Bow Bedding just arrived in store." It showcased the £10 single bedding set. Elsewhere, page also shared a post highlighting the bedding.

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The caption read: "This Bow Bedding Set, which is NEW IN at Primark, looks AMAZING on display!" Both posts were inundated with comments from excited shoppers who loved the look of the bedding.

One fan commented: "So beautiful." A second wrote: "Getting it." A third fan said: "Absolutely love this bought yesterday double £12." Someone else replied: "Love this need to get it."

A shopper echoed: "How unreal! I love this." Another praised: "This is so cute," and a commenter thought: "This is pretty for the girls bedroom." Another viewer tagged a friend, writing: "This would look mint in your room I won’t lie." A similar response read: "Perfect for you." A different shopper added: "I’m obsessed."

Unfortunately, some social media users said they'd struggled to find the bedding in their local store. For instance, someone said: "I cannot find this anywhere, not even online!" A shopper wrote: "Never have it in when ye go." Another viewer claimed: "Washers horrible after a couple times."

At the time of writing, it doesn't look like the new set is available on Primark's website. However, there is a selection of bow-themed bedding. For instance, there's a £25 , a £20 , and a £15 . Primark describes the pink bedding as "a duvet cover set with appliqué bow and ribbon."

There's also a £14 , an £18 , and a £25 . It's described as "a bed set with duvet, pillows and fitted sheet with teddy and bow design."

The full description adds: "This reversible teddy bears double bed set is a cosy addition to any child’s bedroom. Designed for a double sized bed, it includes a duvet cover, matching pillowcase and a fitted sheet.

"One side features a charming teddy bear design with bow details, while the reverse offers a sweet a striped look, perfect for switching things up. Whether you go with the teddy bears or flip to the alternate design, it brings comfort and a touch of playfulness to bedtime."

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