Sydney Sweeney has been making a statement in all-denim for American Eagle’s newest ad. The Euphoria star’s bold take on the classic Canadian tuxedo is turning heads with this latest denim campaign.

Sydney Sweeney poses for American Eagle ad

Sydney Sweeney has teamed up with American Eagle for their Fall 2025 denim campaign ad. The collaboration, titled “Sydney Sweeney Has Great Jeans,” officially launched on July 23 and presents the Anyone but You star in a variety of denim-focused styles.

In the campaign visuals, Sweeney models a variety of denim looks styled by Molly Dickson. One outfit is a deep-blue denim-on-denim look, a contemporary take on the Canadian tuxedo, which garnered significant attention. She styled the look in multiple ways, including with the jacket worn backward or unbuttoned with nothing underneath.

Another ensemble features ultra-loose, light-washed jeans paired with a crisp white tee, while another uses a distressed version of the jeans with a white tank top.

For the campaign, American Eagle is also introducing a special item: The Sydney Jean. This limited-edition take on the brand’s Dreamy Drape design features a butterfly detail on the back pocket, a symbolic gesture to raise awareness about domestic violence.

The campaign also debuted across American Eagle’s social platforms on July 23. The brand shared a striking photo of Sweeney in denim and captioned it, “Sydney Sweeney has great jeans…and she got them at AE. Worn by Sydney. Wanted by everyone.”

In an interview with PEOPLESweeney shared that she was overjoyed when American Eagle approached her to lead the campaign.

She said, “When they were like, ‘We want it to be a denim campaign,’ I was through the roof. I was like, ‘This is it. This is Syd. I will be able to bring this to life. You have no idea.’”