How to use Instagram's profile category label as a creator
03 Mar 2025

Instagram provides a "Profile Category Label" for business accounts, allowing businesses to neatly categorize their profile.

This label assists potential customers in immediately identifying the type of business they're looking at.

For businesses striving to optimize their Instagram presence, particularly on Android devices, properly configuring and using this feature is crucial.

Follow this tutorial for a comprehensive, step-by-step breakdown on how to achieve this.

Switching to a business account
Setup

Before you can add a Profile Category Label, you need to have a business account.

Open the Instagram app and go to your profile.

Tap Edit Profile, then tap Settings (the menu icon in the top right corner).

Tap Account and then Switch to Professional Account. Select Business and follow the prompts to set up your account. You might need to connect your Facebook page.

Adding your business category
Categorization

After your account is designated as a business profile, click "Edit Profile" again and navigate to the "Public Business Information" section.

In this section, you'll see an option labeled "Category." Click on it and browse through the 1,500+ categories to find one that accurately portrays your business.

This step may involve some keyword searching pertaining to what your business provides or stands for.

Tips for choosing an effective category
Selection tips

Picking the perfect category for your business on Instagram is an art.

Don't just settle for a close-enough tag; strive for a category that matches how your customers see your business.

Be a keyword ninja when searching for that ideal category.

And, if your business undergoes a major glow-up or shift in what it offers or serves, don't be shy! Update your category to accurately capture your evolution.

Display options for your category label
Visibility control

After choosing your category, tap "Done" to display it on your profile.

To remove it, go to "Edit Profile," select "Profile Display," and switch off "Display category label." Save changes by tapping "Done."

This feature allows you to classify your business on Instagram, increasing visibility to potential followers who are specifically interested in your services or products.