Global betting company has entered into a partnership with renowned South African cricketer Heinrich Klaasen, who is active in the IPL. As part of this collaboration, Klaasen will serve as the ambassador for 1xBet and will represent the marketing initiative for the Indian League Carnival along with other cricket promotions from the bookmaker.
Heinrich Klaasen, hailing from Pretoria, South Africa, embarked on his professional cricket journey in 2011 as a wicketkeeper-batter with the Northerns team. His IPL career took off in 2018 when he joined the Rajasthan Royals, marking the beginning of his successful tenure in the world’s most celebrated cricket league.
In 2023, Klaasen transitioned to Sunrisers Hyderabad, where he played a pivotal role in elevating the team from the bottom of the standings in IPL 2023 to a commendable second place in IPL 2024. The team narrowly lost the final to Kolkata Knight Riders by just one run, with Klaasen achieving remarkable statistics of 479 runs at a strike rate exceeding 171 during the season.
From his initial matches in the IPL, Klaasen exhibited a level-headed approach that enabled him to execute effective strategies on the field. According to 1xBet, this thoughtful demeanor mirrors the behavior of users on their platform, who continuously enhance their sports knowledge and earn rewards for their cricket expertise.
“Collaborating with a player of Heinrich Klaasen’s caliber is a significant step in our mission to promote cricket in India and globally. It is crucial for us that our ambassador reflects the brand’s values and resonates with our clientele. Thus, the decision to partner with him was straightforward. We believe his playing style and enthusiasm for the sport will resonate with our users. This partnership will enable us to more effectively promote our cricket offerings and advocate for responsible gaming among our platform users in India,” stated Irina Kapoor, a representative of the brand.
As the brand ambassador, Klaasen will also represent the Indian League Carnival, which boasts a record prize pool of ₹1 crore in real cash. Keep an eye out for announcements from 1xBet as the IPL 2025 season approaches to discover more about this promotional event.
Additionally, with Klaasen's support, Indian cricket enthusiasts can look forward to various promotions that 1xBet plans to roll out throughout 2025.
About 1xBet
is a well-established global bookmaker with 18 years of experience in the betting sector. Customers can place bets on a multitude of sporting events, with the company’s website and app available in 70 languages. 1xBet's partnerships include prestigious teams like FC Barcelona, Paris Saint-Germain, and various other notable sports organizations. In India, the brand is represented by famous cricketers such as Suresh Raina, Shikhar Dhawan, Heinrich Klaasen, and actress Urvashi Rautela. The company has received numerous accolades and nominations from esteemed industry awards including IGA, SBC, G2E Asia, and EGR Nordics Awards.
