https://www.freepressjournal.in/business/indian-rupee-surges-against-us-dollar-makes-the-biggest-gains-in-2-yearsMumbai: Kotak Mahindra Asset Management Company Ltd (Kotak Mutual Fund) has introduced a new investment option called "Choti SIP." This facility is available across all eligible schemes of Kotak Mahindra Mutual Fund.

This initiative follows the recent introduction of Choti SIP (Small Ticket SIP) by SEBI and AMFI. The goal is to encourage more Indians to start their journey toward wealth creation.

Aiming for More Investors

Currently, India has only about 5.4 crore unique mutual fund investors, leaving a huge gap in financial inclusion. Kotak Mutual Fund aims to bring more people into investing by offering an affordable and simple way to start investing.

What is Choti SIP?

Choti SIP allows new investors to start investing with a minimum amount of just ₹250. This makes it easier for first-time investors to enter the market. The initiative follows the theme “Choti Rakam – Bada Kadam” (Small Amount – Big Step).

Nilesh Shah, Managing Director of Kotak Mutual Fund, said,

"SIPs have been an excellent way to bring in new investors and help them start their mutual fund journey. With Choti SIP, new investors can begin wealth creation at a lower entry point."

How Choti SIP Works?

Minimum investment: ₹250 per month

Who can invest? Only new investors who have never invested in mutual funds before (SIP or lump sum)

Commitment: Minimum of 60 monthly installments

Mode of Payment: NACH or UPI auto-pay

Scheme Type: Growth Option only

This move makes mutual fund investments more accessible, disciplined, and long-term focused.

Why Choti SIP?

- Lowers the entry barrier for first-time investors

- Encourages financial discipline through long-term investments

- Helps small savers participate in wealth creation

Kotak Mutual Fund advises investors to consult financial and tax experts before investing. It also clarifies that the scheme does not guarantee returns.

About Kotak Mahindra Asset Management Company

Kotak Mahindra Asset Management Company (KMAMC) is a wholly owned subsidiary of Kotak Mahindra Bank. It has been managing mutual fund investments since December 1998 and had over 70.43 lakh folios as of December 31, 2024.

Kotak Mutual Fund operates in 96 cities with 104 branches across India. The company was the first in India to launch a dedicated gilt scheme that invests only in government securities.