One of the most reputable jewelry companies in India, Bhima Jewels, has unveiled a touching new campaign called “Bangaram Ante Bhima,” which pays homage to the beloved ladies that brighten every household. The advertisement highlights the cultural and sentimental value of gold in Telugu homes, drawing inspiration from the long-standing customs of Andhra Pradesh and Telangana.

Bangaram, which means “gold” in Telugu, is also a loving nickname for someone valuable. In order to portray its jewelry as the real gold—both practically and symbolically—for the “Bangaram” in every family, Bhima Jewels deftly capitalizes on this dual connotation.

Renowned actor and Bhima Jewels brand ambassador Ram Charan, whose presence exudes pride, elegance, and sincerity, lends star power and cultural relevance to the campaign. Because of his participation, the ad becomes more emotionally accessible to local viewers.

Haarams, vaddanams, guttapusalu, nakshi bangles, and jhumkas are among the exquisite pieces of traditional Telugu jewelry featured in the campaign; each one is a tribute to Bhima’s long history of artistic craftsmanship and cultural storytelling.

According to Abhishek Bindumadhav, Managing Director of Bhima Jewels, “this campaign is a celebration of the timeless bond between gold and tradition in Telugu culture.” “With Ram Charan as the face, it symbolizes our dedication to craftsmanship, heritage, and trust.”

The campaign, which is now airing in Andhra Pradesh and Telangana on TV, internet, and social media channels, is expected to emotionally connect with families getting ready for wedding and festival festivities.