Meta recently announced several interesting and useful new features for the WhatsApp Business platform during its much-awaited Conversations 2025 event held in Miami. These changes will not only make communication between businesses and customers easier but will also make their experience more personal and intuitive than ever. These new updates include voice and video calling, AI-based smart shopping tools, and integrated marketing systems. Now companies will not be limited to just text messaging, but will be able to provide services and solutions to customers in real time, that too simultaneously on platforms like WhatsApp, Facebook, and Instagram.

Now, voice and video calls can be made directly from WhatsApp.

Until now, conversation on WhatsApp Business was mainly limited to text, which sometimes made it difficult to explain complex problems to customers. But now Meta has added a new feature that will allow companies to make voice and video calls directly to customers, provided customers allow it. This will make the customer support experience much faster, effective, and personal.

Voice messaging and AI assistants will make conversations even simpler.

This update now includes the option of voice messages, which will make conversations with a more human touch. In industries like healthcare, education, and finance, where typing text is difficult, speaking will be much easier for customers. And that's not all—Meta has indicated that in the future AI voice assistants will also be present on chats that will provide instant solutions to problems. That means solutions in one click!

Smart marketing: WhatsApp, Facebook, and Instagram together

Now, businesses will be able to run ad campaigns simultaneously on WhatsApp, Facebook, and Instagram using Ads Manager. This will make it easier to create ads, track their budget, and automatically optimize promotions. The Meta Advantage+ AI system will help companies with this. The special thing is that now ads can also be shown in WhatsApp Status—meaning your brand will be present everywhere.

Now, the entire purchase will be possible on WhatsApp chat itself.

Meta's new Business AI Tool will allow customers to search for products, buy, and get support within WhatsApp chat itself. This means that now anyone can get the complete shopping experience on WhatsApp without changing the app. This feature is currently being tested in Mexico, but it is expected that it will be available in other countries soon.

Small merchants will get a big benefit.

This update is no less than a boon for small and medium-sized businesses. Now even with less resources, they will be able to reach more people, provide better service and save a lot of time. At the same time, customers will no longer need to go to different apps - all services will be available on WhatsApp itself, and that too with great ease.