Eyebrows continue to define the look of an era, and 2025 is no different. After years of bold arches and heavy sculpting, brows are taking a softer turn. The trends this year are less about perfection and more about personality. Instead of one “ideal” brow, we’re seeing a wide range of shapes from grown-in and fluffy to slim and straight.



If you're considering switching up your look, here’s a guide to the brow shapes making waves this year.



Lightly structured, full brows

Thick brows haven’t gone out of style, but they’re no longer heavily drawn or squared-off at the front. This year’s full brow is natural-looking, brushed up slightly, and softly shaped. You’ll still see some definition, but the edges are less sharp. It’s the kind of brow that moves with your face and doesn’t need a ton of product to look good.




This style suits most face shapes and works especially well if your brows are already dense or have natural texture.



Clean and slim

Surprisingly, thinner brows are back but with more polish than in the early 2000s. Instead of over-plucked lines, today’s version is soft and carefully shaped. These brows aren’t trying to make a statement. They’re meant to complement the rest of your face without drawing too much attention.




Perfect for minimalists, this look pairs well with light makeup and natural skin. It works especially well on angular faces or anyone wanting a more delicate brow.



Grown-out and natural

One of the biggest shifts this year is the rise of untouched, naturally grown brows. Many people are skipping waxing and threading altogether, opting instead for a simple trim and brush-up. The goal? Letting the brows do their own thing.




This isn’t about being messy, it’s about working with what you’ve got. If you’ve been growing your brows out after years of over-shaping, now’s the time to embrace the in-between stages, too.



Soft arch with a tapered end

This shape offers a balanced, wearable look. The arch is subtle, and the tail thins out gradually toward the end. It’s the kind of brow that doesn’t scream for attention but still adds shape to your face. It’s also one of the most requested shapes in salons because it flatters just about everyone.






A little brow pencil and a spoolie are all you need to keep it tidy.



Straight and simple

Borrowed from Korean beauty, straight brows are still going strong. They run almost parallel to the brow bone, with little to no arch. This shape creates a calm, open expression that feels effortless and fresh.




It works especially well on longer or oval-shaped faces and is ideal for anyone who wants to soften their overall look.



Soft-lift brows

Instead of rigid lamination, this year’s lifted brow is subtle and wearable. Hairs are brushed upward using clear gel or balm, not frozen in place, just gently coaxed. The effect is clean and modern, adding a bit of openness to the eyes without overpowering the face.



You don’t need a bold outline or heavy fill, just your natural shape and some lightweight product.




There’s no one brow trend dominating 2025. That’s the beauty of it. Whether you like a bushy, grown-in look or prefer a clean, minimal shape, the focus this year is on working with what you naturally have.



This softer approach reflects a broader shift in beauty: One that favors real texture, flexible shapes, and individual expression. Your best brows this year won’t be the most sculpted, they’ll be the ones that feel most like you